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百貨公司轉型 vs. 網路購物: 電子商務究竟協助還是取代實體店面呢?
超過一半(51%)的受訪者指出現在的網路購物與服務比一年多前來得更為便利。More than half say it's easier to buy goods and services online than a year ago.
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民族誌：不經過濾的現實視角
民族誌最初是用來瞭解遙遠地區文化的方法，而它能將行為置於研究的核心，以新的方式觀察消費者的世界，以幫助我們挖掘潛在的機會。
Ethnography was originally used as a method to understand tribes or cultures in distant lands, now it helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.