Search
-
想要了解生成式 AI 人工智慧的早期採用者？
在企業爭先恐後開發AI技術的同時，早期AI採用者的使用習慣與原因其實有跡可循！本文將這些早期採用者區分為６種類型，依照其需求為產品研發、行銷以及研究團隊制定出產品市場契合之架構。
-
情感如何促動購買意願
世界杯足球賽開始前，是大眾和食品飲料公司探索情緒促動購買行為的最佳時間，因為它受到高度關注。在活動準備階段，品牌制訂了他們的廣告與促銷計劃。若要擁有成功的策略並增加銷售，公司必須掌握任何激發或阻礙消費者購買的因素。
The period before the World Cup was an ideal time to explore the topic of emotionally driven purchasing due to the high interest generated, both for the public and for food and beverage companies. During the run-up to the event is when brands set out their communication and commercial plans. And if they are to develop successful strategies and increase sales, it is vital that companies have information about any triggers and barriers that come in to play for consumers of their products.
-
換檔再上:神秘客如何驅動更好的車主滿意度
換檔再上: 在汽車神秘客計劃中應當關注什麼呢？汽車製造商和經銷商對神秘客計劃又有何期待？Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?