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We found 222 results matching with your query. Refine by
  • Consumer & Shopper

    電動牙刷比較厲害?

    電動牙刷與一般手動牙刷的口腔護理效果相同嗎?什麼情況下,牙醫師會選擇推薦電動牙刷給病患?本文中,益普索將分享我們的研究發現,以及對品牌如何與牙醫師溝通的建議。

    16 May 2022
  • Society

    Global consumer confidence takes a dip

    Sentiment in Europe and China drops significantly

    20 April 2022
  • Society

    Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern

    In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.

    18 April 2022
  • Consumer & Shopper

    後疫情時代,零售業如何應對?

    疫情成為台灣數位轉型的催化器,實體通路與品牌加速投入電商行列、網購邁向全齡化,消費者也開始嘗試新興的網購模式。儘管社會已逐步解封,零售業也難以再走回以往傳統的經營模式。對後疫情時代的零售業而言,有四個趨勢洞察值得關注。

    11 April 2022
  • Society

    Ipsos Update - April 2022

    This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.

    1 April 2022
  • Society

    30% of adults say most people can be trusted

    Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.

    24 March 2022
  • Media & Brand Communication

    品牌如何向消費者展現他們正在採取實際行動對抗氣候變遷

    幫助品牌了解消費者對永續行動的想法與反應,從中學習如何將擁抱和實踐永續發展視為品牌策略的一部分。

    10 March 2022
  • Consumer & Shopper

    拉近與消費者的距離:人性化體驗

    人性化體驗意味著無縫的購物旅程只是開始

    9 March 2022
  • Society

    Ipsos Update - March 2022

    Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

    1 March 2022
  • Society

    Global consumer confidence remains still

    No significant change in sentiment since last month in most of survey’s 24 countries; global index on par with pre-pandemic level.

    18 February 2022
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