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外送經濟崛起，實體餐廳如何提升饕客忠誠度?
去年國內最離不開你我的話題，莫過於餐飲外送平台（例如Foodpanda、Uber Eats、Deliveroo等）快速崛起。益普索台灣發表的《外食市場研究報告》指出，國內高達35％的人每週至少使用一次外送APP，估計各大平台營收超過300億元新台幣。外送經濟不只改變消費者生活型態，也改寫店家經營之道。Throughout 2019, the rapid growth of food delivery Apps, such as Foodpanda, Uber Eats, and Deliveroo, has been intensively discussed in Taiwan. According to the 2019 Dining Trend in Taiwan report published by Ipsos Taiwan, conducted with its innovative Synthesio social listening platform, 35% of consumers in Taiwan order food by using a delivery app at least once a week. The total revenue of all delivery apps is estimated to reach $30 billion NTD ($9740 million USD). The Delivery Economy marks an era where not only consumers’ lifestyle is transforming but also the successful business strategies of restaurant management has been rewritten.
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
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成為具顛覆性品牌的秘訣是什麼? 別再成為受害者
益普索的這篇報告向客戶闡述如何在多變的的市場中生存以及如何應對突破性的改變。This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
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台灣企業的課題- 企業形象
我們身處的環境正在快速變遷，未來也會持續改變。在過去數十年間科技發展迅速，管理團隊每天必須要面對大量且多變的商業議題，比起過往變得更複雜且相互連結，商業環境正以更快速的步伐演化，透過企業形象的影響力可以更快速且有效的達到企業的商業目的。We are living in a fast moving and changing world. The development of the technology at an incredible speed over the past few decades while the management teams have to deal with tremendous and diverse business objectives that is much more complex and interconnected than the past. The business environment has evolved at an incredible rate while leveraging the corporate image can achieve the business objective more effective and efficiently.
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消費者中心：從態度到現實
消費者比過去更能影響他們與品牌之間的關係；他們的心聲事關重大，能對品牌的行為產生強大的影響。品牌必須學習更迅速地反應，並跟隨六個簡單而具決定性的準則。
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour. Brands must learn to be increasingly agile and follow six simple and decisive principles. -
從行為科學角度來看繁忙世界裡的購買決策 章節2/2
我們已經看到了，較高的品牌顯著性會伴隨著較多的正面品牌連結與較少的負面品牌連結，但我們還未檢視品牌連結特定的性質：這些正面與負面的連結是由什麼組合而成？品牌連結較傾向於情感性還是功能性？為了回答這些問題，我們將分享三個市場領導品牌：蘋果、百威淡啤，以及另一個口腔護理領導品牌的研究結果。
We have seen that greater brand salience is accompanied by a greater number of positive associations and fewer negative associations but have yet to examine the specific nature of these associations. What do these positive and negative associations consist of? Are brand associations emotional or more functional? To shed light on the answers to these questions, we share our findings for three market leaders: Apple, Bud Light and the market leader in an oral care category. -
從心開始，認識忠誠的力量！
台灣許多服務業已進行多年的顧客滿意度研究，每年都會針對過去一年曾經有交易或有互動的顧客抽查數千份樣本，進行長達30分鐘的電話訪問。然而，這種傳統調查方式逐漸引發企業內部許多質疑的聲音。
Many enterprises in Taiwan have conducted years of research on customer satisfaction. Every year, thousands of customers with an interaction in the past one year are sampled to conduct an around 30-minute telephone interview. However, this kind of traditional survey method has gradually raised skeptical voices within enterprises.
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顛覆你想像的保險
以保費為例，因為有了科技協助，「動態保費」的時代也跟著來臨了。未來保險商品也能個人化。目前只根據性別、年齡來計算保費高低。未來透過大數據，將改變過去使用「平均值」來計算保費的方式，而是依照個人行為所產生的風險大小計算出費率之別，讓保單設計轉變成「以人計費、一人一價」。
With help of technology, the premiums may also be priced individually. In the future, it is possible that insurance products become more tailored to meet individuals. At the moment, premiums are based on gender and age. With big data, the cost of premium can be calculated by past averages associated with personal behaviors and risks. In another word, for the same policy, each of the insured pays a different fee.
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零售商40年成長回顧及未來趨勢
益普索在市場研究及消費者洞察的專業已經是全球知名領先者，在過去四十多年來益普索也伴隨著消費者及品牌們一起經歷零售業的改變及成長。在這邊我們將分享過去四十年來所觀察到零售商的變化，以及未來的發展趨勢。We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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非處方成藥：廣告與品牌表現的驅動關鍵
在台灣，非處方成藥品牌特別關注在透過有力的廣告來與目標客群產生共鳴，並建立品牌力。因此，了解非處方成藥廣告表現的驅動因素，以及品牌成長的關鍵動能是非常重要的。
In Taiwan, there has become a strong focus on building OTC brands via powerful advertising that resonate with the target audience. It is therefore critical to understand what truly drives their performance of OTC advertising, and what an OTC brands can leverage for greater growth.