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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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新型冠狀病毒對個人財務及國家的威脅越來越顯著
益普索於2月28日到2月29日透過網路問卷的方式針對10個國家澳洲、法國、德國、義大利、日本、俄羅斯、英國、美國、加拿大和越南共10,000名16 (18)-74歲的受訪者進行第三波的新型冠狀病毒社會議題調查。與2月14日到2月15日的第二波調查結果相比，越來越多受訪者認為疫情將對他們個人的財務產生顯著影響。In an Ipsos poll conducted across 10 large countries on February 28 and 29, there is a significant increase in the number of people who believe the virus will have a personal financial impact compared to a poll conducted on February 14 and 15.
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Digital Audience Measurement
Understanding audiences of digital media.
Ipsos.digital Platform
World-class market research in the blink of an eye.
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數位浪潮下的市場研究
在這個新的時代，任何瑣碎的一舉一動幾乎都可以被轉化在龐大的資料庫中，谷歌透過搜尋引擎建立廣大的資料庫，在網路上我們曾經搜尋過的關鍵字，點擊過的網頁、廣告、影片，都會被詳細的記錄下來，成為資料庫的一部分。
In this new era, almost every trivial trace could be transferred into tremendous database. Google builds database through their own searching engine, recording key words we’ve searched for, and websites, advertisement, videos we’ve ever clicked.
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閱聽眾測量5.0
我們正在進入閱聽眾測量（Audience Measurement）的第五個時代。為適應瞬息萬變的媒體環境，測量方式正重新地被校準，全面理解受眾的需求也達到高峰。同時，在這個時代，比起技術上的障礙，經濟與政治更是阻礙進步的因素。
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.