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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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迎接數位時代的品牌健康追蹤度調查
對於許多品牌主來說，定期的追蹤品牌健康是不可或缺的投資。就像人類的健康檢查一樣，定期品牌健檢可提供檢視自身品牌競爭力變化的線索，同時也是追蹤競爭品牌的有效工具。而隨著品牌溝通工具與傳播環境的變化，傳統的品牌健康追蹤調查也需要有新的思維，像是納入social intelligence的指標與工具就是品牌不可忽視的趨勢。
For many brand owners, regular tracking of brand health is an indispensable investment. Just like human health checkup, regular brand health checks provide clues to examine the competency of your brand and serve as an effective tool to track competitors as well. With the changes in brand communication tools and media environment, traditional brand health tracking surveys also require revamp, included covering social intelligence, which is a trend that brands can't ignore.
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