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Execution Measurement
Measuring the execution of brand strategy.
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[Webinar] KEYS - Making a difference? Brands in real lives
This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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企業防疫策略思維，以保持獲利
各國面臨新一波Covid-19疫情的挑戰，確診數的回升意味著經濟復甦將比預期來得更加遙遠。全球有四成的民眾認為一年內生活無法回歸正常狀態。另外，有六成的美國民眾則不相信疫苗效用因為它太快進入審核流程。因此，對品牌來說，該採取什麼樣的方式來因應？