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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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新冠肺炎顛覆了食品消費行為，品牌與零售業者如何讓顧客一再回流？
新冠肺炎顛覆了我們的食品消費行為和零售業者也爭先恐後地優化線上與線下服務。根據益普索Ipsos最新的調查顯示，消費行為的不同、App設計上的瑕疵、零售通路商業模型與防疫措施的不一致，都代表著零售業者仍有改善空間。這也突顯了品牌可以透過強化消費者體驗以在不同通路上吸引並留住更多消費者。
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
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民族誌：不經過濾的現實視角
民族誌最初是用來瞭解遙遠地區文化的方法，而它能將行為置於研究的核心，以新的方式觀察消費者的世界，以幫助我們挖掘潛在的機會。
Ethnography was originally used as a method to understand tribes or cultures in distant lands, now it helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.