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Ipsos
News & Events : News

News & Events

Society

South Africa’s pre-election landscape: Trust in political parties and leaders

Currently, over a third (35%) of registered South African voters feel that no political party fully aligns with their views and opinions. This sentiment poses a significant challenge for voters as they grapple with their party choices in the upcoming national and provincial elections.
28 May 2024
Society

The pivotal role of voter turnout in shaping the 2024 election outcome

Looking at possible turnout scenarios, a lower voter turnout is definitely to the benefit of the ANC, as reported in previous Ipsos press releases about this topic. In fact, turnout will probably be the key variable in the election on 29 May 2024.
3 May 2024
Media & Brand Communication

Ipsos research shows 61% of Effie Winners break category conventions

Advertising strategies that challenge category norms are impactful & drive results. A meaningful combination of creativity and empathy has a 20% lift on average effectiveness. Ipsos and Effie webinar will unpack how empathy and creativity drive advertising effectiveness
30 April 2024
Society

30 Years of Democracy: South Africa's 2024 elections marked by uncertainty and a desire for change

As South Africa approaches the 2024 national and provincial elections, the nation finds itself at a crossroads. With voter discontent on the rise, shifting political alliances, and the historic inclusion of independent candidates, the uncertainty and desire for change that define the current landscape harken back to the pivotal 1994 elections, making this a crucial moment for South Africans to shape their country's future yet again.
26 April 2024
Media & Brand Communication

4 habits keeping your brand poor

As a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth.
25 March 2024
Society

Stokvels remain the untapped 'human banks' of South Africa

A new online and video-based study by market research specialist Ipsos has revealed that South Africa’s R50-Billion Stokvel sector made up of more than 800 000 Stokvel groups and 11-million members* is a vast network of dynamic ‘human banks’ in the South African economy.
13 March 2024
Consumer & Shopper

Understanding consumer mindsets for growth in 2024

In a world where consumer attitudes are always changing, truly understanding how people think is crucial for brands wanting to grow. Asking three basic questions can help organisations stay on track, connect with customers, and achieve lasting results.
6 March 2024
Society

Populism remains strong

Ahead of a major global election year, many around the world back populist attitudes.
14 February 2024
Society

Valentine’s Day: Millennials most satisfied with their romantic/sex life

New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.
14 February 2024
Society

Support for Political Parties

The year 2024 is notable for the large number of national elections planned worldwide. Seven out of the ten most populous countries will go to the polls during this year, namely Bangladesh, India, United States of America, Indonesia, Pakistan, Russia, and Mexico, with the result that almost half of the world’s inhabitants will have the opportunity to play a role in selecting the leadership of their countries going forward.
6 February 2024