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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Energy deficiency in Africa and the rise of solar solutions
Africa's energy landscape is characterized by significant deficiencies, with vast disparities in electricity access across the continent.
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Conscious consumerism rises in Africa
As the world grapples with economic uncertainty, inflation and the cost of living, African consumers are charting their own course, maintaining a sense of optimism and demonstrating unique perspectives on brand loyalty, environmental consciousness, and digital engagement. These insights come from the latest Ipsos Global Trends study, which surveyed consumers across 50 countries, including several African nations.
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AI-Driven Product Testing powers up Innovation in South Africa
AI allows for accelerated product development cycles.
Human insight remains indispensable.
Vital to ensure market insights are both accurate and culturally attuned. Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
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4 habits keeping your brand poor
As a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth.
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Stokvels remain the untapped 'human banks' of South Africa
A new online and video-based study by market research specialist Ipsos has revealed that South Africa’s R50-Billion Stokvel sector made up of more than 800 000 Stokvel groups and 11-million members* is a vast network of dynamic ‘human banks’ in the South African economy.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.