Ricerca
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
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Comunicare al tempo della “too much information”
Come può la marca riuscire ad attirare ancora l'attenzione dei consumatori? Ecco la domanda a cui cerca di dare risposta Andrea Loreti di Ipsos Connect