Ricerca
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Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.
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Empowering the Empowered Consumer
With 65% saying that in a world of so much choice, brands I trust are more important to me than ever, this is a must-see webinar for all marketers.
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Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Ipsos Encyclopedia - Social Intelligence
Social Intelligence (often used interchangeably with "Social Listening," "Social Media Monitoring," or "Social Data Analysis"), is the process of monitoring and analysing digital conversations and media, with data captured from social media, blogs, news sites, forums, etc through the use of advanced technology like web crawlers and APIs.
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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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The Desertification of Main Street: Where Has Everybody Gone?
The move toward online shopping coincides with a decline in the presence and use of physical retail establishments. This is according to a study exploring the changes in shopping habits and environments conducted by Ipsos Global Advisor in 24 countries around the world.
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Gli italiani e la nuova legge sui sacchetti ultraleggeri
Durante la due giorni organizzata dall’Università degli Studi di Scienze Gastronomiche di Pollenzo “Nuove sfide del reparto ortofrutta“ è stata presentata la ricerca IPSOS sulle ultime tendenze nei consumi, nelle diverse soluzioni di packaging e i nuovi provvedimenti sull’imballo degli alimenti sfusi.
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Sugar: What next?
Ipsos is today releasing a review of the public and legislators’ attitudes towards sugar, and its future control.
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Insight Cloud
Insight Cloud è una piattaforma digitale di socializzazione ed attivazione degli insights che reinventa il modo in cui le conoscenze sui consumatori/clienti vengono inter-connesse ed utilizzate all’interno di una azienda.
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Dal ristorante alla rete. Le tendenze del food di domani
Leggero, della tradizione, delicato (ma non troppo) e salato. Questo il piatto vincente del 2017, secondo quanto emerge dalla ricerca Dal ristorante alla Rete. Le tendenze del food di domani