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Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
上市前市场研究
如何改变未来的汽车概念和沟通,以(更好地)满足消费者的需求?
早期阶段
构思有关未来车辆和未来出行的成功概念。
企业声誉
通过在利益相关者中建立信任来解锁企业声誉的价值。
Digital Audience Measurement
Understanding audiences of digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.