Търсене
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Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
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January 2025: Consumer confidence up globally to begin 2025
Sentiment is up in Latin America and Europe, down in North America according to the Ipsos Global Consumer Confidence Index for January 2025.
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.