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New research from Synthesio and Twitter explores wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
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Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives