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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Reale Anwendungsgebiete für virtuelle Technologien
«Virtual & Augmented Reality»-Systeme können als Technologien ein Beitrag dazu leisten, Marktforschung realitätsnäher, spannender und vor allem handlungsrelevanter für unsere Kunden zu gestalten.
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The future of healthcare market access: three disruptors & three enablers
What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?
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Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.