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Ipsos Update – Februar 2023
Luxus, Generation Z, der Krieg in der Ukraine … Ipsos Update befasst sich mit den neuesten und besten Forschungsergebnissen und Überlegungen zu Schlüsselthemen von Ipsos-Teams auf der ganzen Welt.
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Den Traum relevant halten: Überdenken Sie, wie Sie das Luxuserlebnis bieten können
Welche Herausforderungen bringt eine Welt nach der Pandemie mit neuem Inflationsdruck für Marken mit sich, die überzeugende Luxuserlebnisse und Wertversprechen bieten möchten?
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Authentisches Engagement in großen Online-Communities fördern
Ermöglichung qualitativer Erkenntnisse im großen Maßstab
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Future of Insights
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous