Suche
-
Synthetische Daten: Vom Hype zur Realität – Ein Leitfaden zur verantwortungsvollen Einführung
Synthetische Daten auf Basis künstlicher Intelligenz werden die Marktforschungsbranche revolutionieren. Die Frage ist nicht, ob, sondern wann und wie. Unsere Kunden erkannten das Potenzial, aber auch die möglichen Fallstricke des Themas und baten uns, die vertrauenswürdige Perspektive von Ipsos zu diesem Thema darzulegen.
-
New research from Synthesio and Twitter explores wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
-
Choosing the right AICI platform
Four criteria for picking the right consumer insights tool for your organization.
-
Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
-
A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
-
Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
-
Bringing the patient voice to the fore
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
-
The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
-
From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.