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What Worries the World - May 2020
The coronavirus pandemic continues to be the world’s greatest worry, but it is giving way to greater concern about unemployment in some countries.
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Restarting the economy: Older people most likely to believe jobs lost amid COVID-19 won’t return
A majority of people aged over 44 don’t see an employment rebound as lockdowns are lifted.
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Majority of people expect government to make environment a priority in post COVID-19 recovery
Emerging markets top of the list when it comes to call for action and threat to health.
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More think opening businesses puts too many people at risk of COVID-19 and we need to wait
A majority of people in some hard-hit countries think jobs lost will not be recovered.
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Comfort food: Women more likely to admit to overeating, under exercising amid COVID-19
Experts say women are more prone to emotional eating due to various psychological factors.
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More suffering from under exercising, anxiety than other health concerns due to COVID-19: Poll
Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.
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The Power of You - Distinctive Brand Assets
Distinctive Brand Assets, as defined by Ehrenberg-Bass, are ‘non-brand name elements that can trigger the brand into memory for category-buyers’. Much has been written about the importance of using Brand Assets to fuel brand growth, though little is known about which types are most effective in video creative and how advertisers can best use them to capture consumers’ attention.
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More people want to return to work but uncomfortable with kids returning to school amid COVID-19
Majority in 9 out of 16 countries comfortable with returning to workplace but only two countries comfortable with kids back at school.
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How old is too old to work? Depends where you live and how you view, experience ageism
The average age up until when a person is considered employable across 28 countries is 49.
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75 years later, honoring World War II still matters
The conflict is still a significant part of national identities worldwide.