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Television is the primary news source for 75% of EU citizens
A dedicated Eurobarometer survey conducted by Ipsos for the European Parliament takes an in-depth look at media habits, trust in different media sources as well as attitudes towards the threat of disinformation.
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Train your creative muscle to spark brand growth… join the Misfits webinar marathon
Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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The Power of Christmas [Webinar recording]
We are getting closer to Christmas and we - Ipsos in Switzerland - wanted to make you a gift. We are pleased to invite you to watch a 10-minutes recording designing to be entertaining and serious at the same time. We name it "The Power of Christmas", it shares our point of view and helps understand consumers' feedback about 5 Christmas 2020 ads.
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Ipsos Studie in der Schweiz: Machen Sie Ihre Marke begehrenswert
Ipsos Schweiz hat im Auftrag von Screenforce eine aktuelle Studie zu diesem Thema durchgeführt. Screenforce ist die Initiative der TV-Vermarkter in Deutschland, Österreich und der Schweiz für Fernsehen und Bewegtbild. Die 12 Partner repräsentieren gemeinsam 95 Prozent des TV-Werbemarktes in den DACH-Ländern. Im Fokus von Screenforce stehen Forschung, Marketing und Kommunikation für die Gattung TV und Bewegtbild.