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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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From worries about the worldwide markets to concern for personal safety and political responses
Social media data links the impact of Coronavirus epidemic and global economic fears.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Affluent Highlights: how do the European Affluent travel the world?
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
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Why do you think fewer people die from disease but more die from other causes
On average, people underestimate deaths from heart disease by almost three times.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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Global attitudes toward gender in 2020
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.