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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
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Selling Creative Research Short?
How creative research can help measure and fuel long-term campaign effects
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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.