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Media Development
Wir unterstützen Medienunternehmen dabei tiefe Insights in Zielgruppen zu erhalten, um Leser-, Seher- und Nutzerschaften besser an Medien zu binden, Potenziale zu schöpfen und die Medien als Werbeträger für alle werbungstreibenden Unternehmen attraktiv zu machen.
Messen von crossmedialen Reichweiten
Reichweitenmessungen über Geräte und Plattformen hinweg.
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Consumers report trusting media less, personal relationships more
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
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Project Understanding: the global refugee crisis
In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.
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[EVENT] Power to you - the Ipsos Event in Zurich
Ipsos powers you at the Kraftwerk on Thursday 17 October 2019, 15:00
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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24th annual European Affluent Survey
F. Scott Fitzgerald once famously said that ‘the rich aren’t like you and me.’ Findings from our latest Affluent Survey in Europe bear this remark out in several respects. Notably, they seem to be able to squeeze more hours into their days than exist! They work harder, play harder, they are heavier consumers of media, more frequent shoppers and still have time to travel the world – in style of course.
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2019 CIGI-Ipsos Global Survey on Internet Security and Trust
With most (86%) admitting to having fallen victim to it. three-quarters (78%) are concerned about online privacy & majority (53%) feels more concerned about this, compared to one year ago.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.