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Ipsos Webinar | Luxury Ambassadors and Influencers: shaping the face of your brand
Join us to get and exclusive look into insights from our large expertise with the Luxury sector. If you want to understand how to improve your strategy, Ipsos and Trendstop will provide you actionable direction for you to implement successful brand and creative strategies
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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Mütter für Frauen die wichtigsten Beauty-Influencer
Den größten Einfluss auf die Schönheitspflege von Frauen haben nicht Influencer auf YouTube, Instagram und Co., sondern Mütter, Freundinnen und Schwestern. Das ist das Ergebnis einer internationalen Studie des Markt- und Meinungsforschungsinstituts Ipsos, für die über 19.000 Personen in 27 Ländern zu Schönheitsidealen sowie ihren eigenen persönlichen Körper- und Gesichtspflegeroutinen befragt wurden.