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Ipsos Update - July 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Trend Obs MENA 2018
Emerging trends, drivers of future life and consumption in North Africa and Middle-East.
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Does Byron Sharp's Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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The Future of Mobility - On the Road to Driverless Cars
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.