Views towards the state of Saudi Arabia remain positive with a slight drop in the index since April 2022.
Advertising Business Group (ABG) Appoints Ipsos as Partner for the U.A.E. Cross Media Measurement Project
Edouard Monin, Ipsos in MENA's CEO among the Top 30 Most Influential and Powerful players in the region’s media, advertising, and ad tech ecosystem in 2021.
Majority of Arab expats and local nationals say Saturday is the new Friday. Asian and Western expats were evenly split for both Saturday and Sunday.
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
Which food diets are the most popular on social media in the UAE and worldwide?
What people in Saudi Arabia say about 2022.
Environmental, social, and governance issues take the front seat among corporations in MENA.
The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
Public perceptions of healthcare services have not been adversely affected by the pandemic, according to our 30-country survey. People continue to see coronavirus as the main health problem facing their country, while concern about mental health increases.