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Society

Views on Sustainability in MENA

The public's understanding of sustainability in MENA
1 September 2023
Society

Ipsos in MENA launches She Speaks 2023 in Saudi Arabia

Building on the huge success of the syndicated study "She Speaks," Ipsos in MENA presents its latest and reinvented edition of the study in Saudi Arabia.
7 August 2023
Media & Brand Communication

Attention Reimagined: The New Age of Emotainment

In the fast-paced world of media consumption, brands face challenges in connecting with consumers. Ipsos and TikTok conducted a research study to explore the impact of emotional resonance and goosebump-inducing content on digital media platforms.
6 July 2023
Consumer & Shopper

Igniting the Festive Frenzy through TikTok

The TikTok Marketing Science Eid post evaluation conducted by Ipsos emphasizes the significance of TikTok as a platform for engaging with the Eid community and provides insights into successful brand activation. TikTok becomes the vibrant hub for fulfilling all your Eid shopping desires, offering captivating content, enticing deals, and a virtual space that brings the Eid community together. Discover the Tik-Tastic Eid, to ignite the festive frenzy, influence your purchase decisions, and curate an unforgettable Eid experience.
12 June 2023
Consumer & Shopper

Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA

The changing shopping behaviors and e-commerce's impact on consumers in MENA.
26 May 2023
Consumer & Shopper

Consumer confidence shows stability in March global sentiment tracker

Current and Investment sub-indices decline slightly while the Expectations and Jobs indicators show little movement.
21 March 2023
Society

Reflections on Ramadan

Ipsos in UAE has launched a study during Ramadan 2021 in each of KSA, UAE, and Egypt. The research uncovers individuals’ habits during the month when it comes to religious activities, their eating and shopping habits, and media consumption. Below is a consolidated review of the results in the three markets.
8 March 2023
Consumer & Shopper

Impulsively Planned: A New Paradigm of Shopping Behavior in the Digital Era

A point of view on the impulsively planned purchases authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.
5 March 2023
Consumer & Shopper

UAE Primary Consumer Sentiment Index - March 2023

Views towards the state of the UAE remain positive despite a slight decrease in the index since February 2023.
1 March 2023
Society

Ipsos releases Global Trends 2023: A new world disorder

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
16 February 2023