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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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Digital Content in MENA
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.