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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Metro Perth and Regional Victoria rated most liveable locations in 2021
This year, the most liveable metropolitan location in the country based on Ipsos’s ‘Liveability Index’ is Perth. Regional Victoria takes the crown of most liveable regional location, performing particularly well compared to the average on reliable and efficient public transport, sports viewing and participation and museums, galleries and festivals.
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Creative|Spark Digital
Creative|Spark Digital helps you evaluate the power of your creative using live environments to help you launch effective digital advertising in as little as 24 hours.
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UN women launches Australian advertising alliance to eradicate harmful stereotypes in the industry
UN Women, the United Nations entity for gender equality, is today launching the Australian chapter of The Unstereotype Alliance, as part of a global coalition to tackle harmful stereotypes in advertising and media content.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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IAB Australia appoints Ipsos as preferred supplier for digital audience data
Six-month tender process to identify measurement to meet industry’s evolving needs
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DUEL
Ipsos Duel, a DIY solution for fast, agile and intuitive screening of simple marketing stimuli.
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
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Reduce Risk and Increase Your Wins
InnoTest is Ipsos’ behavioural science based innovation testing solution, now available in DIY.