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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Ipsos Update - October 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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Ipsos Update - May 2018
May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
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Ipsos Update - March 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. March’s edition features new papers on the African middle class, women's economic empowerment, and a neuro take on the Super Bowl ads. There are also global public opinion studies on the recent Winter Olympics and attitudes towards transgender people.
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Ipsos Update - February 2018
February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.