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Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Early Stage
How to make future vehicle and mobility concepts successful.
Digital Audience Measurement
Understanding audiences of digital media.