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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives