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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
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Digital Banking: Is your app hitting the right notes with your customers?
A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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Ipsos Insights : The Value Tightrope Walk
Have you ever dreamed to be a tightrope walker? Actually you are. We all are today, more than ever.
We make decisions daily by balancing risks versus and rewards against investments.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.