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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Selling Creative Research Short?
How creative research can help measure and fuel long-term campaign effects
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.