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We found 5 results matching with your query.

Consumer & Shopper

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch

14 March 2022
Consumer & Shopper

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.

15 July 2021
Consumer & Shopper

Consumer Consciousness

A new survival strategy in an increasingly volatile world

15 March 2021
Consumer & Shopper

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

2 October 2020
Consumer & Shopper

A matter of fact?

Practical steps for making Big Data work.

24 July 2020