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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …