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We found 50 results matching with your query. Refine by
  • Media & Brand Communication

    Generational Marketing: Breaking free from stereotypes

    How to build brand success across generations with the power of empathy

    11 March 2025
  • Corporate

    The Directory

    The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre.

    17 January 2025
  • Media & Brand Communication

    Growing Your Brand Through Societal Impact

    Why socially conscious branding matters

    14 November 2024
  • Media & Brand Communication

    Misfits and the Machine: Why AI alone can’t crack creative effectiveness

    In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

    17 October 2024
  • Media & Brand Communication

    The shifting power of influence

    The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

    3 May 2023
  • Corporate

    ESG: The Corporate North Star

    The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.

    7 October 2022
  • Corporate

    The Business of Regulation

    ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.

    7 October 2022
  • Corporate

    Crisis Management

    With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.

    7 October 2022
  • Corporate

    Cultural Intelligence - How can brands and communication travel across cultures?

    How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

    29 September 2022
  • Corporate

    Closing the consumer consciousness gap

    Put people at the heart of your decisions.

    21 February 2022
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