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We found 39 results matching with your query. Refine by
  • Media & Brand Communication

    Generational Marketing: Breaking free from stereotypes

    How to build brand success across generations with the power of empathy

    11 March 2025
  • Media & Brand Communication

    Growing Your Brand Through Societal Impact

    Why socially conscious branding matters

    14 November 2024
  • Media & Brand Communication

    Misfits and the Machine: Why AI alone can’t crack creative effectiveness

    In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

    17 October 2024
  • Media & Brand Communication

    The shifting power of influence

    The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

    3 May 2023
  • Media & Brand Communication

    Get Real, Get Creative!

    Real understanding to climb the Creative Effectiveness Ladder

    21 June 2021
  • Media & Brand Communication

    We d̶o̶n̶'̶t need to talk about ads

    Why only some advertising gets talked about on social media and becomes famous

    10 March 2021
  • Media & Brand Communication

    We d̶o̶n̶'̶t need to talk about ads

    Why only some advertising gets talked about on social media and becomes famous.

    10 March 2021
  • Media & Brand Communication

    How to drive sustainable brand growth?

    A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

    27 January 2021
  • Media & Brand Communication

    Measuring the value of personalised digital creative

    Tailored for success.

    29 October 2020
  • Media & Brand Communication

    Keeping the Show on the Road

    How to adapt audience measurement methods in times of crisis.

    5 May 2020
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