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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Transforming the Swiss TELCO Landscape: From Basic Connections to Emotional Engagement
In an increasingly competitive Swiss TELCO market, standing out is crucial. Discover how brands can differentiate through innovative technologies, emotional connections, and empathy-driven engagement to capture consumer loyalty.
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Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Ipsos Update – April 2025
Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – January 2025
Almanac, Predictions, Democracy … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.