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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Breaking the stereotypes: never imitate, always misfit!
Cartier – a luxury brand which through their latest creative is embracing the world we live in, a world which is more kooky, more diverse, and more inclusive.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
Ipsos Update – July 2021
Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Signals #10: Understanding the coronavirus crisis – the story so far
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.