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  • Society

    Ipsos Encyclopedia

    A unique resource, designed for professional researchers.

    17 July 2025
  • Society

    Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

    Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

    17 July 2025
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    Ipsos launches GLP-1 PersonaBot, designed to support companies’ understanding of the consumer obesity treatment market

    Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.

    15 July 2025
  • Society

    Personas in the Age of AI

    Promises and limitations.

    26 June 2025
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    Ignite Growth with Collective Innovation

    Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

    26 June 2025
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    Transforming the Swiss TELCO Landscape: From Basic Connections to Emotional Engagement

    In an increasingly competitive Swiss TELCO market, standing out is crucial. Discover how brands can differentiate through innovative technologies, emotional connections, and empathy-driven engagement to capture consumer loyalty.

    17 June 2025
  • Society

    Ipsos Update – May 2025

    Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

    1 May 2025
  • Society

    The Rising Tide of Private Labels: How name brands can stay afloat

    By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

    11 April 2025
  • Society

    Ipsos Update – April 2025

    Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

    2 April 2025
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    Portrait of a Futurist

    What do futurists believe, and how do their views differ from the typical global citizen?

    11 March 2025
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