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Transforming the Swiss TELCO Landscape: From Basic Connections to Emotional Engagement
In an increasingly competitive Swiss TELCO market, standing out is crucial. Discover how brands can differentiate through innovative technologies, emotional connections, and empathy-driven engagement to capture consumer loyalty.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Conversations with AI part III: How AI boosts human creativity in ideation workshops
Bright sparks and bold ideas.