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Category Fundamentals
What can I learn about category behavior and attitudes that shows me where to play and how to win?
Consumer Fundamentals
How do I segment people and occasions to maximize business potential?
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Shopper Journey
Grow sales in an omnichannel world.
Brand Positioning
Optimise your brand positioning, portfolio and growth opportunities.
Market Structure
Understand where your market is heading and identify your best growth opportunities.
Benchmarking & in-Market
Measuring up to customers’ expectations and vehicle ownership position.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Creative Development
Explore the communication strategy, uncover the best idea and creative route.