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  • Category Fundamentals

    What can I learn about category behavior and attitudes that shows me where to play and how to win?

  • Consumer Fundamentals

    How do I segment people and occasions to maximize business potential?

  • Pricing Analytics

    Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.

  • Media & Marketing Testing

    Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.

  • Shopper Journey

    Grow sales in an omnichannel world.

  • Brand Positioning

    Optimise your brand positioning, portfolio and growth opportunities.

  • Market Structure

    Understand where your market is heading and identify your best growth opportunities.

  • Creative Development

    Explore the communication strategy, uncover the best idea and creative route.

  • Creative In-Market

    Monitor, evaluate and optimise your campaign performance on air or post airing.

  • Unified Marketing Measurement & Optimisation | MTA

    Providing real-time, actionable insights into addressable and owned marketing channels.

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