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MSU Reconnecting with Your Consumers (TH)
CONNECTED SEGMENTATION TOOLS TO KEEP UP WITH THE EVOLVING CONSUMER NEEDS
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Global worry about the impact of Trump’s economic policies
In a new 29-country study we look at what the world thinks about President Trump’s economic policies and tariffs.
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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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Transforming the Swiss TELCO Landscape: From Basic Connections to Emotional Engagement
In an increasingly competitive Swiss TELCO market, standing out is crucial. Discover how brands can differentiate through innovative technologies, emotional connections, and empathy-driven engagement to capture consumer loyalty.
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Voices of Europe: A Call for Change
After Europe Day, EuroPulse reveals a key truth: most people sit in the hopeful, frustrated middle, not rejecting the EU, but urging it to do better.
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Personas in the Age of AI: Swiss insights
Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Ipsos Update – April 2025
Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.