Search
-
The future of healthcare market access: three disruptors & three enablers
What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?
-
Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.
Shopper Journey
Grow sales in an omnichannel world.
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
-
Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
-
Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
-
Holiday Barometer among Europeans & Americans
Europ Assistance releases its 19th annual Barometer on Summer Holidays, focusing on Europeans and Americans holidays plans. In 2019, summer holiday plans are consolidating in almost all countries with an increasing budget in Europe but decreasing in the United States and in Brazil. Millennials and senior holidaymakers behave quite differently when it comes to holidays (anticipation, choice, activities…). There is a growing trend towards more “natural” holidays in Europe, with an increasing share of holidaymakers attracted to the mountains and the countryside.
-
Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.