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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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55% of Europeans fear that the energy transition will further fragment society
An exclusive survey by Ipsos and BNP Paribas has taken the pulse of Europeans with regard to the transition and the resulting inequalities. Between urgency and fear, it is more than ever time to take the right path.
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Two global religious divides: geographic and generational
Ipsos Global Advisor survey reveals changes in beliefs and attitudes toward religion among both high-income and emerging countries and across age groups.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Earth Day 2023 – Is concern and focus slipping on climate change?
A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (32%) of Swiss people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. Agreement has fallen since last year by an average of eight percentage points across the 26 countries surveyed both in 2022 and this year.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Generation Z - do they exist and what influences them?
A new Ipsos report explores the extent to which Gen Z exist in the UK.
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International Women's Day: Global opinion remains committed to gender equality, but half now believe it is coming at the expense of men
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
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Luxury and convergent commerce
Roundtable discussion hosted by Ipsos channel performance and customer experience.