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Ipsos Launches Connect:Digital to Help Brands Understand their Digital Communications Performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimise creative, maximise brand impact and minimise media spend, in Partnership With Moat.
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An Efficient Alternative to Concept Optimisation
In real life, who has time for two steps when you can do it in one?
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#NotaJoke. Branded Entertainment Oscar Style
February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
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The New Faces of Gaming
The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.
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Ipsos Update - March 2017
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Europe Affluents Spend a Lot of Money Online
Europe’s Affluent regularly go on an online shopping spree.
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Radio’s Relevance in the Age of Streaming
Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?
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Six in Ten Around the World Think Their Society is ‘Broken’
New data from Ipsos Global @dvisor shows that many across 23 countries around the world think that their society is broken, while feeling a lack of confidence in establishment institutions - especially political parties, governments and the media.
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Confessions of the Admen
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
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Five Hours Of Media a Day For The Global Affluent
On average, the Global Affluent spends 301 minutes on media per day which adds up to 5 hours. They spend 2 hours on watching TV and 2 hours online. Nearly an hour a day is spent on reading print.