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Flair France 2018: Simmer? Shudder? Or quiver?
Having described France as a time-bomb at the heart of Europe and a country frivolously denying reality, The Economist designated France as the country of the year in 2017. Perhaps Emmanuel Macron’s election has already changed the global outlook on the country.
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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
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Ipsos Update - May 2017
Welcome to the May edition of Ipsos Update, our monthly round-up of Ipsos’ research and thinking from around the world.
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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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60 Years of ‘Europe’ – a Success Story?
Global study shows many around the world see merits of European project, but support under pressure in core Member States. 60 years ago, on 25 March 1957, Belgium, France, West-Germany, Italy, Luxembourg and the Netherlands signed the Treaty of Rome, establishing the European Economic Community, the legal basis of today’s European Union (EU).
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Ipsos Update - January / February 2017
Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
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The European Affluent Splurges on Christmas Gifts
Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
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Flair Colombia 2016 A Strong Desire to Succeed
The former home of Pablo Escobar is now a theme park. This image is the best way to summarise the gap between the stereotypes and the reality. Of course, it is not a bed of roses, but with a good growth since ten years, a new positioning as membership of the Organisation for Economic Co-operation and Development, a new hope thanks to the peace with the guerrillas and a investments’ plan of 25 billion US Dollars, lot of things are moving.
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Flair China 2012 The Resolute Spirit Of The Loong
“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.