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Unlocking Brand Success in online trading
How Swissquote became a leader in online trading by shaping consumers’ expectations, harnessing context and communicating with empathy
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Lives on hold: Intentions and Perspectives of Refugees, Refugee Returnees and IDPS from Ukraine – February 2024
This research, conducted by Ipsos in Switzerland for the United Nations High Commissioner for Refugees (UNHCR), is the fifth round of UNHCR intention surveys that explores the plans, perspectives, and intentions of Ukrainian refugees across Europe, internally displaced persons (IDPs) within Ukraine, and refugee returnees.
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February 2024: Consumer confidence down among G7 countries
Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.
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Access to financial services
Consumers increasingly trust non-financial brands for their finance needs, pressuring traditional financial institutions to innovate.
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Responsible AI: Blending Human Intelligence and AI
Contact us to join our Exclusive webinar on Responsible AI
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Optimism About AI's Potential
A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.