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Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.
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Ipsos Global Trends: 10-year anniversary
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Americans increasingly concerned about inflation as U.S. election nears
50% of people in the U.S. now say the cost of living is the top concern for their country as persistent fears about a recession hang overhead.
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Ipsos launches a voluntary public takeover offer for infas to acquire the industry leader in German public sector research
Voluntary public takeover offer
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Conversations with AI Part IV: AI-assisted knowledge libraries and curation, the search for a trusted output
This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.
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Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona
Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.
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July 2024: Consumer confidence mixed in Asia-Pacific
In contrast, sentiment is up in the Middle East and Africa.
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Ipsos Global Trends 2024 Exclusive Webinar | The forces reshaping the world's attitudes
Join Ipsos Switzerland for an exclusive webinar on September 12th to get an exclusive look into insights from the largest public survey ever carried out by Ipsos on its 10th anniversary, including Switzerland for the first time. This survey is based on 50 countries, 50,000 respondents and 5 million data points.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?